Brand Manager, Innovation at Coca-Cola

Location(s): United States of America
City/Cities: Atlanta
Travel Required: 00% - 25%
Relocation Provided: No
Job Posting End Date: June 23, 2021


Job Description Summary:
Everyone knows The Coca-Cola Company. We’ve been branding and evolving continuously since 1886 and there’s no better place to create inspiring brand strategies. The Brand Manager position is a combination of creative, innovative and inspiration to refresh the world. You’ll collaborate with teams all over the world to drive innovation and shape the future of our brands. In this role, you’ll develop big ideas by creating and executing targeted brand strategies for competitive markets.


Focus, Scope, & Impact:
  • Responsible for U.S., Canada and Puerto Rico
  • Work hand in hand with the global network to co-create vision, strategies, pipeline and plans (especially for global and regional brands)
  • Develop / Help develop (depending on existence of higher leadership on same brand) short and mid-term (1-3 years) growth strategy and annual brand plans for North America Operating Unit (NAOU)
  • Illuminate the brand potential and strategy to inspire key customers and bottlers to drive support and commercial acceleration of brands in key markets and retail channels
  • Assess consumer opportunities that are currently untapped by the brand to identify new volume and profit growth areas (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise)
  • Identify key business priorities and work with cross-functional partners and agencies to bring brand and retail marketing programs and supporting materials to the marketplace
  • Lead cross-functional teams on work assignments and tasks, provide direction and manage timeline milestones to achieve KPIs and desired objectives
  • Lead / support P&L management for brand net revenue (NR), gross profit (GP), and direct marketing expense (DME) to deliver NAOU brand growth and financial targets


Education: Bachelor's degree required; MBA preferred
Related Work Experience: 3 or more years of brand management / marketing experience. Consumer Product Goods (CPG) experience a plus

Work Focus

  • Ability to help manage a NAOU brand – inclusive of key strategies and innovative plans and initiatives, while motivating/leading, coordinating and working with key internal and external cross-functional partners to deliver on mid- and short-term objectives and business plan metrics

Communication Focus

  • Communicate with both internal and external parties
  • Responsible for sharing information, influencing others and negotiating with others

1Marketing concepts
2Marketing operating strategies
3Strong financial acumen and business analytics
4Written, verbal, and interpersonal communication skills
5Planning, organizing, problem solving skills
1Brand equity
2Creative concept evaluation
3Marketing innovation
4Inspire and influence others
5 Agile Leadership


Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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